Q: What forms of payment do you accept?

Checks, credit cards, and bank transfers work for me.

Q: How do you determine the cost for your services?

Rates will vary based on services and scope of the work. Though, I typically charge a project-based fee or an hourly fee.

After services and scope of the work are defined, several factors play into these rates: your business, the market, and competition.  This will give me an approximate gauge of the time and resources that will be needed to complete your project.

Q: Do you guarantee results?

A: No, results cannot be guaranteed or predicted in the ever-evolving world of Internet Marketing. For a more detailed response, see the question below.

Q: If unsatisfied, am I able to get a refund?

A: The short answer is no.

Results in SEO cannot be guaranteed. The truth is digital marketing and SEO is constantly changing. It’s at the whim of Google’s algorithm (technologies that are constantly being updated) which is why it’s impossible, and probably irresponsible, for anyone to guarantee results.

Furthermore, the execution of successful marketing campaigns will take time. If you expect to see results in 30 days, I can tell you that you’ll be disappointed. Successful campaigns are born out of creative ideas. Those ideas need to be nurtured by testing the waters and re-evaluating strategies until you get it just right. Goldilocks didn’t quit until she found the porridge that was just right. You shouldn’t either.

My piece of advice: if another business claims to guarantee rankings, or overnight results for that matter, run the other way as fast as you can.

As for me, I always put my all into client work. You should be patient and confident in the strategy we devise. If you’re not confident from the start or are unsure about my abilities, then we might not be the best fit for one another.

Q: Will you let me out of my contract?

A: Yes, it’s counterproductive and unhealthy to be forced into continuing a business relationship when you’re unhappy. I’m happy to release you from your contract at any time. You will however, be responsible for paying for the work completed should you quit without 30 days notice.

Q: What’s expected of me as a client?

Teamwork and collaboration. Consider our relationship a partnership; I’m unable to be successful without your cooperation.

If you want to be like one of those amazing brands that dominates the search results and earns links effortlessly, then you’ll need to do great things.

I can guide you and even do some of the work, but ultimately this comes from you. Cooperation is one of the most important things in a client relationship and the success of your marketing campaign depends on it.

Q: How can you offer lower rates and do they equate with lower quality work?

A: Rest assured, the quality of my work will compare with (and in many cases exceed) that of larger, more traditional SEO agencies.

Because I lack the overhead costs typically found at larger agencies, I’m able to offer you a more competitive price without sacrificing quality of work. With no employees or an office to manage,  I can offer rates that leave more wiggle room in your budget.

Furthermore, I pride myself on being an honest and reasonable person. I’m not in the business of draining bank accounts. Just the opposite, I want to help you grow them. While SEO is certainly worth the investment, I want to help you manage those costs to the best of my ability.

Q: Is link building dead?

A: Link building is an important and integral part of any online marketing strategy. In fact, links still form the very foundation of Google’s algorithm and until that changes, they’ll continue to be important.

What’s changed is not the weight behind the links, but how Google polices the ways in which you acquire them. Over the years, Google has gotten increasingly aggressive in how they enforce their quality guidelines and penalize those participating in link schemes.

Google creates the guidelines. If you want to flourish in their arena and stay out of their holding cell, then you need to play by their rules. This means losing the hunter mentality when building links for your business and switching to a farmer’s mindset, one that will nurture and grow a brand over time.

If you’re interested in taking a natural and organic approach to building links, I can help with that.

Q: I’ve read something that says SEO is dead.

A: The Internet is growing and progressing at tremendous speeds and so is the number of people doing business and searching for information online. The need to have an online presence for your business is stronger than ever.

Guess what else? The competition is only getting stiffer.

There’s no doubt the Internet is transforming before our very eyes. With that change comes a change in the terminology we use as well. The nomenclature of this profession is dying, but the act itself is still very much alive. Sure, the labels will make way for fresher, more appropriate and all encompassing buzzwords that capture the bigger picture behind SEO, but that’s all just fluff.

In the end, it’s all the same thing. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Internet Marketing, Digital Marketing, or Content Optimization. It’s marketing, plain and simple. The need to market, nurture, protect, and grow your business online isn’t going anywhere.