Your website says everything about your brand. Aside from design elements and other factors, it’s the content that will play the largest role in educating your customers about what’s important: who you are and what you can do for them.
Great content will do wonders. It will attract visitors, encourage them to dive deeper into your site, position you as an expert and authority in your field, drive traffic, earn links, and even make sales.
Writing powerful content can be time consuming. Choosing the right words that accurately portray your brand, culture, and mission can be even harder. Optimizing that content to perform in the search results may seem even more confusing. Organizing a full-on literary assault that will leave customers powerless to your charm can be downright difficult.
If you think you could use a helping hand, let me put some words – the right words – on your website.
There’s a good chance you’ve heard the popular mantra, “If you build it, they will come.” While it sounds like pink roses and fluffy bunnies, it doesn’t quite work that way.
Many a marketer has put their faith into this catchy phrase. They let themselves get swept up in the content marketing hype, believing that building great content alone is enough to get discovered, only to be disappointed when it doesn’t get the traction they expected.
What’s as equally important as creating great content, is actually marketing that content. Marketing your content is extremely important considering all of the noise in the content marketing space. Everyone is racing to create great content and the amount of content being produced and marketed by businesses today is sizable. This leaves our customers and website visitors experiencing something we call, content fatigue.
I can help you wake up your content-tired audience. Monthly Content Marketing services can include a mixed-marketing approach to give your content the best chance for success. SEO can help increase the visibility of your content by ensuring best practices for search are used on page, on site and within your content. A tactical link development and PR strategy can help build an audience for your content, drive referral traffic and improve search engine rankings.
Gone are the days of creating content for the sake of creating content. Quantity does not trump quality anymore. It’s not about how much you say; it’s about what you say. This takes some serious thought.
But there’s more. It’s not just the message of that content; it’s how you execute it. It’s the weapons of influence that you employ. All content isn’t created equal and there are different types of content that serve different purposes whether it’s informational, educational, entertaining, conversational, or controversial.
I can help assess the strengths and weaknesses of a variety of content options and make sure it aligns with your overall marketing goals. Leave the brainstorming to me. I’ll put on my thinking cap and together we’ll map out a strategy that will give your content the greatest chance for success.