Link Development

Monthly Link Development

Links are essential for any ambitious business looking to compete in the search results, build a brand online, and drive leads and sales. If you don’t have the staff, knowledgebase, or experience to tackle a link development campaign, I can help.

Link building is an integral part of the online marketing strategy for any successful business. Why? Links are vital to the online ecosystem. Not only do they form the basis of the World Wide Web, but they also form the foundation of Google’s ranking algorithm.

Aside from the improvement in search engine rankings that we’re well aware links can deliver, the right links can also:

  • Send substantial referral traffic
  • Foster brand awareness
  • Build authority
  • Provide social proof
  • Form relationships and partnerships
  • Promote your brand or business
  • Lead to improved conversions

Link building can require a significant time investment and can even feel equivalent to full time job. Luckily, I can dedicate part-time or full-time efforts to your campaign. We’ll discuss your goals and business objectives, review past link building efforts and engagements, address any concerns, learn about competitors, and gain further insight into your business. Monthly link development campaigns can include:

  • Content strategy
  • Content creation
  • Recommendations for structuring, designing and placing content where it has the best chances for link acquisition
  • Internal linking suggestions
  • A custom link development strategy
  • Diverse link building tactics and mixed marketing approaches
  • Email Outreach
  • Custom, personalized templates and pitches
  • Research and the discovery of new link opportunities
  • Comprehensive monthly reports

If you want to build high-quality links that stay consistent with where link building is moving, you’ll find that with me. Remember, “At its best, good link building is indistinguishable from good marketing.”

Monthly Link

Link Development Strategy

If you have the manpower to carry out monthly link development activities but feel you need a little direction, then consider working with me on a custom link development strategy.

Think of a custom link development strategy as a digital blueprint that details exactly how to build a variety of trusted backlinks to your website. It’s a thorough, industry-specific, how-to guide. This plan of action can be as comprehensive or all-inclusive as you need. Not only can it help you get started, but it can also provide a long-term strategy for acquiring backlinks over the duration of any campaign, whether it’s a few months or a few years.

If your team can handle content creation, networking, relationship building and other marketing efforts, let me show you how to translate those skills into a solid link-earning campaign. I’ll deliver an exhaustive guide that will provide specific examples and explain how to perform the following activities:

  • Content brainstorming and topic generation
  • Content creation
  • Structuring and designing content that has the best chances for link acquisition
  • Sourcing prospects and discovering link opportunities
  • Varied outreach methods and tactics
  • Mixed marketing approaches
  • Performing outreach
  • Crafting winning templates
  • Recording and tracking outreach efforts
  • Evaluating Success
  • And more

I’ll layout a custom plan of action based on the unique opportunities within your industry. Ready to get started?

Link Development Strategy

Link Audits

Most businesses have a love-hate relationship with their links. They love links that work for their website and loathe the links that work against their website.

Whether you’ve been around for a while or you’re the new site on the block, periodically evaluating your link profile is extremely important for several reasons. It can help you to:

  • Evaluate the risk for manual actions or algorithmic updates
  • Troubleshoot ranking decreases
  • Discover link opportunities you may be missing
  • Hold your in-house team, SEO agency, or contracted link builders accountable for their methods and approaches.
  • Keep a watchful eye for negative SEO and other harmful activities

A link audit can be a one-time service or evaluated on a reoccurring basis. Depending on the reason for an audit, a link audit can even be tailored for a specific goal.

Allow me to take a closer look at your backlink profile, the links you’ve earned, and the strategies you’ve employed so we can gain insight into:

  • The competitive environment of your industry or niche
  • Piggyback off your competitors strategies and successes
  • Discover new link building opportunities
  • Avoid over optimization of a specific strategy or anchor text
  • Reclaim links
  • Identify dangerous links
  • Locate potential negative footprints across the Internet.